CREATIVE DIRECTION + EXPERIENCE DESIGN
by Francesca Krane
Meaningful celebrations. Experiences people remember.
Creative direction for gatherings, places and meaningful experiences — beginning with the story, shaping the journey, and giving the idea physical form.
WHERE WE WORK
Gatherings with meaning.
Experiences people remember.
01
Gatherings + Celebrations
Milestones, anniversaries, retreats, organizational gatherings and meaningful occasions shaped around the people and story at their center.
02
Hospitality + Place
Wineries, restaurants, boutiques, independent hotels and resorts, destinations, venues, towns and gathering places — shaping story, arrival, wayfinding and place-based details into experiences people remember.
03
Organizations + Communities
Milestones, fundraising, retreats and shared experiences for organizations and communities — bringing people together around purpose, achievement, connection or belonging.
Francesca leads the creative direction — finding the central idea, mapping the experience journey, shaping how story is expressed through place, atmosphere and meaningful moments, and guiding the disciplines and partners who bring it to life.
Discover the essence. Honor what matters most. Give it form.
FRANCESCA + WHY
Francesca Krane has spent her career turning stories into experiences
From theater, film and live events to immersive environments created for some of the world’s most recognized brands, Francesca has spent decades discovering the essence of a story and giving it physical form.
Today, she brings that experience to gatherings, hospitality, places and organizations — helping shape experiences that feel distinctive, coherent and deeply connected to why people are there.
House of Celebration is the expression of everything Francesca has spent her career learning — now focused on the stories, people, places and experiences that matter most.
THE EXPERIENCE
Story gives every detail a reason to be there.
From the first welcome to the final moment, each element is considered as part of the whole — shaping how the gathering feels, unfolds and is remembered.
One philosophy. Endless expressions.
THE APPROACH
