A LIFETIME OF CREATING MEANINGFUL PLACES.
FRANCESCA KRANE
Story has always been the beginning.
THE FOUNDATION
Trained as a set designer at CalArts, Francesca learned to think beyond appearance-to shape story, sequence, atmosphere and how people feel moving through a space.
That foundation grew into a pioneering career across global brand experiences, retail, hospitality, film and television. Across every discipline, the question remained the same:
What should people feel-and what will they remember?
CELEBRATING THE LEGACY OF FRANCESCA KRANE
story-driven experiences.
A legacy of
Long before “experience design” became a discipline, Francesca was shaping physical worlds that invited people to discover, participate and connect.
Her career moved fluidly across culture, sport, fashion, retail, hospitality and community-always advancing what a place could make people feel.
Nashville Social Club
A hospitality destination bringing Nashville’s music, gathering and generous spirit together in one layered social experience.
S-MART - Monterrey
An award - winning grocery concept celebrating Mexican art, food and community through a bold, culturally specific sense of place.
Athleta SoHo
A values-led flagship translating women’s strength, movement and belonging into an uplifting physical environment.
Nashville Social Club
An interactive journey inviting guests to discover, participation and create their own memories within the experience.
S-MART - Food Culture
Mexican food traditions elevated through color, craft, storytelling and a premium expression of everyday community life.
Nike Cortez turns 40
Forty years of product history transformed into a physical celebration of memory, cultural relevance and enduring design.
adidas Sportswear
A fashion-led retail concept using installation, color and product storytelling to give a new collection its own distinctive world.
adidas retail experiences
Global brand concepts shaped by local consumer insight, community culture and meaningful opportunities to participate.
Mercedes-Benz Stadium
An immersive stadium journey connecting team, identity, product discovery, customization and digital storytelling.
adidas Footwear Supply
A flexible sneaker destination transforming product discovery into an immersive story for collectors and curious consumers.
Duke University
University pride given dimensional form - connecting students, alumni, sport and place through a bold shared identity.
Dick’s Sporting Goods
A flexible department designed to bring evolving Brands, campaigns, athletes stories and product launches to life in the marketplace.
SELECTED CLIENTS, PARTNERS & COLLABORATIONS
Nike - Adidas - Athleta- MTV - VH1 - CBS -ABC - Apple - Sun Microsystems - NFL - Macy’s - Foot Locker - Modell’s Sporting Goods -
Dick’s Sporting Goods - NFL - Duke University - University of Texas - Mercedes Benz Stadium - Atlanta Falcons - Atlanta United - Nashville Social Club - S-Mart - Harrah’s - Whole Foods - Safeway - Albertons - Boston Market - various events - exhibits - and public an non-profit initiatives.
Stories imagined. Worlds created. People connected.
THE THROUGHLINE
Francesca’s work has always transformed story into experience. House of Celebration brings that lifetime of practice to the moments people, families and communities hold most dear.
THE PERSONAL WHY